In this review I walk you through the new online system Clickfunnels.
As I’m writing this, it is still in closed beta, so some of my points might change as the product goes out of beta.
ARTICLE UPDATED WITH INFORMATION FROM THE PUBLIC 2.x RELEASE!
I’ll have to test out the new system and I will update this review in a short while.
The background for me writing this Clickfunnels review is that I’ve been a customer since the beta and using the system for almost four months. So this is not just some quick at a feature set and an affiliate link.
What is Clickfunnels
Since Clickfunnels does so many things, it’s hard to difficult to articulate just what it is in just one word.
Is it a landing page and sales page designer/editor?
To start out, it’s an easy to use page designer, like we know from other systems like LeadPages. Just like LeadPages, they offer a long list of templates and let you change any content you like, however, confined to the fields that the template provides you with.
This gives you some awesome looking pages without you having to be a designer or developer (or even pay for one).
Over the past couple of years we’ve seen a lot of these page designers, some offer more freedom, like the Optimize Press 2.x plugin that is more a drag and drop designer, and in the other end of the scale LeadPages which it’s based on templates.
I might sidetrack a bit, but I was really disappointed with OptimizePress 2.x when it came out, because it was slow and I really just wanted some nice looking page templates for my landing and sales pages.
And then I’ve jumped on the LeadPages bandwagon and done a bunch of landing pages on their platform. Most of the time getting a 40%+ conversion even without me is being a professional copywriter.
Clickfunnels is a lot like LeadPages when it comes to the designer.It’s intuitive, easy to use and they offer a lot of cool templates.
They are still adding templates and they are also starting a marketplace where you can upload your own templates and even sell them (just like LeadPages I might add).
But wait there’s more….
But now the similarities to other systems stop. Because, as the name implies, the core of Clickfunnels is not the page itself, but the sales funnel that it is a part of. Clickfunnels know that a landing or sales page will never stand alone, it will always be a part of any part of the funnel.
So besides the page designer, you can create your entire sales funnel inside the system.
But that is not all; Clickfunnels comes not only with page templates but also funnel templates. Want to make a funnel with a landing for a webinar registration page? That leads to a thank you page? That includes a live webinar page? That has a page for the replay? That leads to a sales page?
No problem, Clickfunnels has you covered.
Actually, you can do webinars and membership sites directly from Clickfunnels. No need to use other systems. I know that LeadPages also have some templates for webinars, but they do not have the option to send out emails to different segments, like “send email to all who did not participate” or “send email to all who watched but didn’t see the offer“. Clickfunnels can do this!
Heck, I’m currently using the Easy Webinar Plugin and it can’t segment emails like this.
Another thing to note is that Clickfunnels even does billing right inside the system. You can in a few minutes link a Stripe account with your Clickfunnels account and bingo! You can now make sales directly from inside your sales pages in Clickfunnels.
What I like about Clickfunnels
So why am I really excited about Clickfunnels?
First off I like its focus on the entire funnel! More expensive CRM systems like InfusionSoft typically have a focus on the lead/customer and how their behaviors are, over time, and can also setup processes that people get through, however, they do not have a page designer that is as easy to use (with top converting templates), and also don’t have all the add-ons like webinars and membership sites.
Second, I actually like that it is “self-contained”. This one system will literally be able to replace 3-4 other systems I’m currently using (like my webinar system, billing system, split testing system and page designer).
It really has enormous potential.
What I don’t like about Clickfunnels
While it was in beta, there were still a bunch of minor glitches in the templates. The designer works really well, but the actual templates are quite faulty. Also, I found several templates where you could not change all texts, which is kind of a show stopper for me when I want to use it for the Danish market (and I can’t change the English words).
This has improved a lot with the public version 2.x release.
Also the price point might turn some people off. Right now the price point is $97 per month, which is more than a system like LeadPages. However, if you look at what you’re actually getting and all the other systems you can replace, I think it’s a quite fair pricing.
Since I’m the one that is using WordPress for pretty much everything, I kind of miss the awesome WordPress integration that LeadPages has. Sure, you can embed something on your site using an iFrame, but that’s just a “hack”.
So instead of having the landing page directly on your site, you will typically create a subdomain and point that to Clickfunnels. That means that if your site was called “awesomeness.com”, you could create a “flow.awesomeness.com” and point that domain to Clickfunnels and have all your Clickfunnels pages being served from that.
When you try to do everything, you might not do the individual thing as well as others who are specialized in this. I haven’t tried the membership part of Clickfunnels, and I probably won’t replace my WordPress and Wishlist Member combo out anytime soon.
Who else wants an integrated system for landing pages, sales pages, webinars, billing and more?
If you don’t receive any technical skills, don’t require paying a designer each time you need a page, but still want top converting landing and sales pages? Then Clickfunnels should be something you would want to check out.
I have been a satisfied customer with LeadPages up until now; however, I haven’t seen anything like Clickfunnels to date. No other product tries to integrate the entire sales process like Clickfunnels does.
Clickfunnels Review: Powerful Ways to Use the System
I’ve literally passed a vast measure of time on this review and using Clickfunnels so I’m fairly sure I’ve had enough experience to insure a portion of ground here.
But in case you think I must have lost something or would like to take me for anything else, please permit me know in the comments or email me. I will be more than happy to answer questions you might have about Clickfunnels.
- It’s super easy to use
- The only system to give you a full sales funnel overview together with an outstanding page designer
- You can create an unlimited number of sales funnels, webinars, membership sites, landing and sales pages.
- You can do split testing easily without external tools
- Tracking conversion throughout your entire sales funnel has never been easier
- You pages look awesome on tablets and smartphones with full responsive design
- Control your brand 100% – from domain to the emails being sent
- Fantastic support
So here’s how to setup an automated webinar inside Clickfunnels
I have recorded a video that shows you the entire process. You can watch it right here:
* I recommend that you watch the video in full screen mode! NOTICE THAT THE VIDEO IS OF THE BETA 1.x VERSION OF CLICKFUNNELS
The video will show you how to:
- Use an automated webinar funnel template
- Use the page designer
- Created targeted emails to your webinar participants
- Setup split testing of the webinar registration page
- Set up the webinar funnel directly on your own domain
Below I have also highlighted the most important steps.
1) Select the automated webinar sales funnel template
Clickfunnels comes with a lot of different funnel templates. These are basically “done for you funnels” where you just need to change the text.
In this example, I simply choose the funnel called Automated Webinar, however there are many more funnel templates like the “Launch Funnel” that gives you a complete Jeff Walker style launch funnel complete with optin page, three free value video pages and one sales page.
Below is a broad list of the funnel templates at the time of writing (some of them just consisting of a single page like the “404 Error Pages”)
- Optin funnel
- Webinar funnel
- Automated webinar funnel
- Invisible funnel
- Launch funnel
- Membership funnel
- Sales video funnel
- Two step funnel
- Micro continuity funnel
- Youtube pages
- Tripwire funnel
- Blackbox funnel
- Thank you pages
- Affiliate center pages
- Presell pages
- Podcast pages
- 404 error pages
- Prelaunch pages
- Sold out pages
- Double opt in pages
- Squeeze pages
Wow, right? I think you get an idea of the enormous potential of Clickfunnels from this list.
2) Select the page templates
Next comes up the template wizard where we need to select a template for each page in the funnel
This is super simple to do, and remember that split testing is built in, so you can quickly test two different templates against each other. In the automated webinar, you have to select templates for the following pages:
- Webinar registration
- Webinar confirmation
- Webinar broadcast room
- Webinar replay room
Those are the actual pages in the wizard; however I typically also add a sales page to the end of the funnel (since I want to sell something on the webinar 😉)
After the wizard the funnel is displayed nicely as a list of pages where I can track the conversion from each step to the next.
3) Write the copy for the pages
Next I go into each of the pages and change the copy so it’s relevant to my webinar.
The Clickfunnels editor is super easy to use. I didn’t think it could be much easier than LeadPages, but I have to admit that the Clickfunnels page editor works extremely well. It’s easy and quick to change all the texts and images, and it’s also easier to jump between steps in the funnel right from within the editor.
4) Select automated webinar times
Right now at the entire automated webinar feature in Clickfunnels 2.0 is limited to two daily webinars (at fixed times), however I’m sure they’re working on letting you customize this.
Also notice that you can of course still do live webinars at a specific date and time using Clickfunnels, it’s only the automated once that are a bit limited functionality (and I believe that this will change once the platform matures).
5) Setup the email sequence
In the last step I edit the automated emails that go out to the webinar participants.
Clickfunnels can target different audiences among the webinar signups.
As the name implies, it targets all who sign up to the webinar
- Missed webinar
People who sign up, but didn’t see the webinar
- Attended but missed offer
People who observed some of the webinar but did not beat around until the offer was submitted
- Saw offer but didn’t purchase
People who did see the offer but did not decide to purchase
People who purchased your product
Each of these segments can be sent at various times based on the date and time of the webinar. So you can send reminders out to everyone before the webinar starts, and you can target people who saw the offer but didn’t purchase 2 days after the webinar.
Pretty powerful stuff.
6) Setup products and up sells
Last but not least, you barely require adding a sales page and any you might want in your funnel. It’s just as easy as editing the webinar pages.
And that’s it, in the video above I go through, all the steps showing you exactly how doing it.
How does Clickfunnels compare to the competition
But as I wrote in the beginning, there are other page builders out there. So how does it match up against these?
(If you want to see comparisons between Clickfunnels and other systems, let me know and I might add them)
Clickfunnels vs LeadPages
Allow me start out by stating that I’ve been really gratified with my LeadPages subscription. They have some awesome templates and a pretty stable system that just works.
Their support is great; however they have a lot of customers so not super quick.
Clickfunnels has an even better editor (in my opinion) than LeadPages and they have a super quick support. But that might be because they are a new service and they don’t have that many customers.
However Clickfunnels really go beyond the whole page designer thing. While LeadPages also has templates for webinars, they are just that simply templates. They look awesome, but do not contain any special webinar functionality. You can sign up and watch the webinar.
LeadPages does however have an awesome WordPress integration and you can even download the raw HTML and stick it on your own server if you wanted to. They also have other features like the LeadBoxes that creates nice popups on your page.
If you wanted to integrate ClickFunnels with WordPress the only way to this, is currently with an “iframe” that isn’t really an optimal way of doing it.
Also one feature I really like about LeadPages that I would love to see in Clickfunnels, it’s the ability to sort the page templates after conversion.
Now this is just my own analysis of the situation, however I think that LeadPages has felt the breath of this newcomer in the neck, because lately LeadPages have had a very aggressive strategy for getting you to either upgrade or extend your subscription for 1-2 years. But again, it’s just good business to bind your customers to your platform for a longer period, so perhaps it’s just an coincidence.
The Clickfunnels version 2.0 is a pretty big re-write from the beta version that I original worked with (and wrote about). So a lot of the “beta bugs” have been ironed out. So they are really working hard on getting the system perfect.
So right now, I’m considering cancelling my LeadPages account.
Clickfunnels vs OptimizePress 2.x
I was never really that fond of OptimizePress 2.x. I really liked OptimizePress 1.x and just wanted more and better looking templates in 2.x. However they created a super slow drag and drop page builder. Now it has probably improved, but there were a ton of bugs when they first launched it. I bought it, but have really never used it for anything other than tests.
Originally OptimizePress 2.x had one advantage over page builders like LeadPages and Clickfunnels, and that was that it was possible to completely change the template. That means adding new items or removing existing. However with version 2.x that is now also possible in Clickfunnels. And it works way better (not to say way faster) than the OptimizePress editor.
I think it’s a deliberate choice from LeadPages (and originally also for Clickfunnels before they changed it), because it’s much easier to give you some rocking templates that are already converting and getting them to convert for you to. So you can’t really mess the template up too much.
However I still think that Clickfunnels has done the right thing by making the editor even more flexible, while still providing some kick ass templates.
What do you want to know about Clickfunnels?
So there you have it, I’m really excited about Clickfunnels.
(and besides being an affiliate for them, I am also a satisfied paying customer!)
Have I left something out? Is there anything else you want to know about Clickfunnels? Then let me know in the comments below and I’ll add this to the article.