Get my 5 Step Lifestyle Business Creation Framework for FREE.

Looking Back at 2014

10 Flares Twitter 6 Facebook 3 Google+ 1 10 Flares ×

Looking back at 2014So another year is almost over and the fact that we increment the year in our calendars, is a good opportunity to look back and reflect a bit.

It’s actually a bit funny, right? We should probably stop up several times each year, reflect on what we’d done and plan ahead, but somehow this is something we save for when New Year’s Eve is just around the corner.

I’m a lousy planner myself, something that I will work on in 2015 but more on that later.

Did you notice my posting schedule went down?

If you’ve been a regular reader of my blog then you’ve probably noticed that I haven’t been posting much these past couple of months.

As the year started out, the plan was to publish a new blog post each week. However I had an identity crisis and some other stuff started taking off, and to be honest, I don’t want to spend a lot of time writing blog posts, if I continually feel that it’s an uphill battle.

Then I would rather spend my time doing else. I don’t mind hard work, but I don’t like doing stuff that drains me energy wise.

I super passionate about helping people realize that you can structure your life totally different.

  • That it’s possible to create a business that will let you travel when you want.
  • That it’s possible to be able to spend much more time with your family and loved ones.
  • That it’s possible to get more freedom into your life so you can live a life on your own terms.

That has always been the purpose of my blog. To inspire and give you the tools to build a lifestyle business that help you sustain your desired lifestyle.

However I’ve been struggling with finding my own voice. I didn’t want to simply copy the blog posts that everybody else was doing.

For example the blog posts that have the biggest chance of going viral is “list posts”. You know them right? Posts with headlines like “The Top 10 Things Not to Say on the First Date”.

However I really don’t like writing posts which only purpose is to get shared viral OR target a certain keyword that is only there because a lot of people are searching for the term.

“Ok, Rasmus… now is the time to get down from your high horse…”

Yes I know, I’ve done this myself on several occasions, like “10 Days to Improve Your Life With 10 Simple Habits(list post format) and my “Clickfunnels Review(targeting a keyword).

I’m not saying that there is anything wrong with posts like this. I just want the purpose of the blog post to be about providing value, and not necessarily about what kind of posts will work best from a marketing standpoint.

But perhaps I’m wrong, and you’re of course more than welcome to call me out in the comments :).

Do you focus on what you didn’t accomplish?

Me too…

I’m really good at letting the stuff I didn’t do, steal the spotlight from the stuff I actually did do.

So this is actually one of the reasons why I’m writing this post today. It’s a way for me to acknowledge what I actually succeeded with in 2014.

But one of the things I really wanted to focus on in 2014 and didn’t actually follow through on, was my existing online programs The Lifestyle Business Mastery and Life Outsourcing Mastery.

If you build it, they will come…

Sorry, it doesn’t work that way…. You have to market the shit out of it!

So after the initial launch of my online programs last year, I really needed to follow up on the marketing (and even do a marketing plan :)).

I still haven’t decided what I will do with these programs in 2015. They contain a shit load of valuable information and I’ve spend a lot of time creating them, so there’s a big chance that I’ll might update the content and relaunch them during 2015.

Another thing I didn’t follow through on, I already mentioned. My blogging.

But I’ve already discussed this so let’s move on.

So what did I do in 2014


Cecilie and Rasmus in the poolWell I’ve already mentioned the two months I spent in Thailand (our house is in Hua Hin) with my family, but I’ve also went to Sweden (Stockholm), London (UK) and Barcelona (Spain) for shorter trips.

I don’t really want to be away from my kids too long, so I try not to travel for more than one week at a time.

Webinars, Seminars and Speaking

Rasmus at Lifestyle Entrepreneur BootcampBesides being invited to speak and train several times in 2014, I also repeated my successful two-day “Lifestyle Entrepreneur Bootcamp” here in Denmark (in Danish ;)).

I really love it when I can do more than just inspire for an hour. After the two days, the attendees went home with a plan for a lifestyle business that they could create.

I also did several webinars in both English and Danish, and even did a full day workshop on creating webinars together with the ever awesome Maj Wismann from

Launched my Danish Site

I often get the question why I’m blogging in English and creating online products for the international market. My reply has always been that the Danish market simply is too small for the products I wanted to create.

However several things happened that made me realize that it perhaps was a good idea to at least position myself as a brand there.

RasmusLindgren.dkSo in just five days (while in Barcelona working out of an apartment we’ve rented on airbnb), I created a new website and wrote an eBook that I could use to get people on my list.

And in just 3 months after launching my site, I had 1200 subscribers on my list!

So I saw some momentum that I simply couldn’t ignore, which also led me to create an online program helping coaches and practitioners position themselves and generating a customer flow using online marketing.

If you’re a coach or practitioner (and you understand Danish) you definitely want to check out “Online Customer Flow for Coaches and Practitioners“.

Rebranded RetireMyAss

In the spring I re-launched this site. I worked with a designer over several months and I really like the way it turned out.

Most of the pictures on the site were taken in Hua Hin, Thailand, while my family and I were in our house there.

I won’t talk much more about it, as you’re already here on the site and can see the end result yourself (unless of course you’re reading this in an RSS reader of course ;)).

Launched my own Coaching Program

Now I’ve created several online programs, mainly using video to convey they the training. However I really wanted to work closer with just a handful of people, helping them create their own business.

So I started the Dream Business Formula Coaching Program, “An 8 week program where a few people worked directly with my.”

I cannot tell you how much I enjoyed this. My time is limited, so it has of course been limited to a few people, but having the chance to take people from no idea to launching an online business in 8 weeks have been fantastic.

This is definitely something I will repeat in 2015.

If this sounds like something you would be interested in, please join my newsletter (and get my eBook for free) and you will be the first to know when it opens up again.

Personal Stuff

I’ve always been a tall and rather skinny guy and isn’t quite the sporty type. However as a guy hits the 35 and spend a lot of time in office chairs in front of computers, one start to acknowledge that one should probably move a bit (that and get a nose-hair trimmer ;)).

So several years ago I started running and I’ve now gotten into a habit of running 3 times per week (2x5km and 1x12km).

This year I wanted to put on some muscle weight, mainly upper body. So I got a coach who could create a program that fit me and my schedule, and could hold me accountable until I had integrated the exercise program as a habit.

So from the spring to now, I’ve been exercising 5-6 times per week. Typically running 3 times and going to the gym 3 times.

While I still run a bit further on Sundays (12-13km) I sometimes cut down the 5km trips to just over 3km.

However me exercising 5-6 times per week is something I’m really proud of, and not something I saw coming as I’m definitely not “the fitness type” (whatever that is).

Are YOU Going to Crush It in 2015?

So that was a bit about my 2014…

What will happen in 2015? Well, I haven’t quite planned it out yet, but I’m currently working on the master plan.

However here are a few teasers on what you can expect from my blog in 2015…

  • I’m currently in the process of bootstrapping a company in Switzerland with an awesome partner (good for me as my German is quite… ahem… rusty)
  • I’m going to write and publish a book in just 30 days (I will update you on the strategy for doing this, and of course also let you know about the end result)
  • I will also do a lot more webinars as I fell as they are a great way of sharing tips and strategies on a given subject (if you want me to do a webinar on a particular subject, let me know in the comments and I will seriously consider it!)

So what did you accomplish in 2014? And how will you crush it in 2015?

I’m looking forward to hearing from you 🙂

10 Flares Twitter 6 Facebook 3 Google+ 1 10 Flares ×

6 Responses to Looking Back at 2014

  1. Happy New Year, Rasmus!

    It’s pretty impressive what you’ve accomplished i 2014.

    Being a father of three (5 months, 3 and 7 years) and a passionated runner I’m finding it hard to find time to go for my runs. 1-2 times a week is what i realistic for me.

    When do you make the time for all your exercise – is it doing the normal work day (8-16)?

    • rasmus says:

      Hi Olof

      Thank you for commenting and congrats on the little new 🙂

      My schedule depends a bit on whether or not I’m doing consulting or not. If I’m doing consulting I’m up at 6am where I start my routine and that will enable me work out, eat breakfast, shower and be at my client at 8am.

      If I’m in a period where I don’t do consulting (in 2014 it was about 5 months), I’m a bit more flexible and usually get up around 7am (if not the kids are totally in my hair ;)).

      My girlfriend usually takes care of the kids in the morning (although I often eat breakfast with them).

      If I don’t run/exercise in the morning, I won’t get it done. I’m simply to lazy in the afternoon, also I want to spend time with my kids after a day of work.


  2. Rich says:

    Hi Rasmus!

    Great look back at 2014. It very important to give some consideration to the overall game plan – far too many people simply drift from one month to the next without reviewing anything.

    It’s inspiring that you have so many things going on. I particularly like what you are doing in other international markets. That is something I am going to work on with my business this year.

    Best of luck with everything. Here’s to CRUSHING 2015 😀


  3. Hi Rasmus,

    Great stuff… You’re achieved so much

    I hear what you’re saying about the posts and wanting to write as a valuable resource and not what is just popular.

    I too have trouble finding that balance between my honest, creativity and what the search engine requires.

    But I’m getting there and my voice gets more unique everyday, plus I’m having more fun with it 🙂

    Good luck for the new year. Something tells me you won’t need it.


Leave a reply

Copyright © 2013
created by

10 Flares Twitter 6 Facebook 3 Google+ 1 10 Flares ×